DAY 1 / COLAB 2 – THE ART OF LETTING GO – HOW TO MAKE GREAT COMMERCIAL WORK – SAM HARRIS & RICHARD BERNEY
How to make great commercial work… personal.
Most ads are awful.
(Let’s agree on that)
This session explores the secrets of making commercial work that connects deeply with its audience. And the secrets always lie in the personal projects that we all do on the side.
Sam Harris has shot some of the world’s biggest names in music on the smallest shoots – and Richard Berney has stripped some of our most iconic brands down to their barest briefs.
Why?
Because the intimate, is always the most universal. So let’s learn how we can make our commercial work feel… oh, so personal!
DAY 1 / COLAB 2 – GENERATION CONTENT
Generation Content was developed to provide the following WA Screen, animation, tech’s and designers industry access to and networking opportunities with key people and decision-makers in the film industry; professional development; and the opportunity to workshop, develop and pitch content ideas which will be in the development stage.
